In late 2018, Google announced that they would begin cracking down on API access to its systems. (See this FAQ provided by Google)
Essentially, Google now requires anyone with access to sensitive user information to undergo a third party security review. This review costs anywhere between $15,000 to $75,000.
This would lead to better data privacy, which is great for protecting users from malicious apps. However, it also hurts Google’s ecosystem and limits innovation.
I’ve spoken to many other founders of start-ups who rely on Google API access, and there is a lot of frustration with the cost of the process.
Fortunately, our company is in a position to afford to meet the requirements, but if this rule were in place 2 years ago when we were starting Point as a group of college students, it would have been much more difficult to get our company off the ground.